Nike's sales surge after controversial Colin Kaepernick 'Just Do It' campaign

Sep 10, 2018, 03:16
Nike's sales surge after controversial Colin Kaepernick 'Just Do It' campaign

This prompted various people on social media to post videos and pictures of them destroying their Nike merchandise, with some even calling to start boycotting the brand.

Kaepernick's detractors, including the president, accuse him of disrespecting the flag, the national anthem, and the USA military through his actions. They said: "Nike sales grew 31 percent from Sunday through Tuesday over Labor Day this year, besting 2017's comparative 17 percent increase".

Kaepernick's deal with Nike for the 30th anniversary of the "Just Do It" campaign was the most polarizing issue in sports this week, prompting heated debate on several topics including athletes protesting social injustice and Nike wading into political waters. The surge was better than the 17 percent increase recorded a year ago during the same period, the report stated. In acts of bravery far, far more powerful than Kaepernick sacrificing his career to protest the killings of unarmed young black men by police, they heroically cut the Nike logos off their shorts and burned their trainers.

Kaepernick began the NFL protests in 2016 when he sat during the national anthem to protest police violence and the United States' treatment of minorities.

"I think every athlete, every human, and definitely every African-American should be completely grateful and honored (for Kaepernick)", Williams said.

The controversial Kaepernick Nike ad aired Thursday during the kickoff game for the 2018 season, and will air during other games for the rest of the season. But I think as far as sending a message, I think it's a awful message and a message that shouldn't be sent.

One Gold Star mother, whose Marine son died in the line of duty, against the company for belittling the word "sacrifice" by featuring an anti-police former National Football League player as its spokesperson.

"In their new ad campaign, we believe Nike executives are promoting an attitude of division and disrespect toward America", College of the Ozarks President Jerry C. Davis said in a statement Wednesday.

According to research analyst Edison Trends, the risk the USA sportswear giant took after featuring Kaepernick who has been in the spotlight for his protests during the games national anthem' has paid off.