Trump slams Nike’s new ‘Just Do It’ advert narrated by Colin Kaepernick

Sep 06, 2018, 13:11
Trump slams Nike’s new ‘Just Do It’ advert narrated by Colin Kaepernick

Canadian teen soccer star Alphonso Davies is among the athletes featured in a new Nike campaign featuring Colin Kaepernick that's drawing attention worldwide.

Former San Francisco quarterback Colin Kaepernick appears as a face of Nike Inc advertisement marking the 30th anniversary of its "Just Do It" slogan in this image released by Nike in Beaverton, Oregon, U.S., September 4, 2018.

The ad features Kaepernick's face in a close up with a message about sacrifice.

Kaepernick began a movement to speak out against social injustices towards minority groups in America when he knelt during the national anthem before a preseason game in 2016.

Kaepernick implores "Don't become the best basketball player on the planet, be bigger than basketball", with a clip of NBA star Lebron James opening his "I Promise" school.

Jay Rosenstein, a former CBS Sports executive and an adjunct professor at New York University's Tisch Center for Sports Management, said he's not surprised by what Nike is doing.

The ad concludes with Kaepernick saying: 'So don't just ask if your dreams are insane, ask if they're insane enough'. Many American right-wingers were so outraged that they chose to burn Nike clothing that they had already paid for.

Following Nike's big Kaepernick reveal, the National Football League released a statement acknowledging that the social justice issues Kaepernick and other players are addressing deserve attention. "I have no idea if he's being blackballed".

Trump's tweet also referenced the NFL's declining TV ratings and said that he finds it "hard to watch" and "always will, until [the players] stand for the FLAG!" As one of the world's largest sports apparel companies, it seems Nike's dream is insane enough.

Kaepernick tells viewers to "believe in something, even if it means sacrificing everything", which is a less-than-subtle hint at Kaepernick's own actions during his time in the NFL.

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