Facebook Watch rolls out globally in bid to take on YouTube

Aug 31, 2018, 03:03
Facebook Watch rolls out globally in bid to take on YouTube

Facebook is primarily rolling out the Watch service globally to boost its advertisement revenue.

If this platform is new to you, Facebook announced Watch a year ago where they started with a launch in the United States first. Ad breaks are now available to eligible content creators in the U.S., UK, Ireland, New Zealand, and Australia, Facebook announced.

"Taking Watch global also means new opportunities for creators and publishers around the world". An additional 21 countries will get monetization turned on in September, which should add a decent amount of inventory.

Facebook's effort to become the new AOL with an all inclusive "internet" that keeps users within their website continues today with the global launch of Facebook Watch. "Every month, more than 50 million people in the USA come to watch videos for at least a minute in Watch - and total time spent watching videos in Watch has increased by 14x since the start of 2018", Facebook said in a statement. The user can also save videos from News Feed in Watch to view later. The service is a competitor to the likes of YouTube, Netflix, Amazon Video, BBC iPlayer, and Instagram TV.

A way to catch up with creators and publishers you love: At the top of your Watch feed you'll see your Watchlist, a collection of recent videos from Pages you follow. Obviously, the goal is to help you find new videos to watch, ranging from sports and news to entertainment, and your feed will be personalized to match your interests.

Watch can be found in the shortcuts bar or in the "More" section on Android, and it's also available on Android TV, Apple TV, Fire TV, Samsung Smart TV, Oculus TV, and Xbox One.

Launched in the U.S. in 2017, the video service allows users to enjoy videos from different genres, including entertainment, sports and news in their personalised "Watch Feed" that carries a collection of recent videos from the pages they follow.

The company hasn't released much meaningful data on Watch user behavior.