Huawei Surpassed Apple to Become the World’s Second Largest Smartphone OEM

Aug 02, 2018, 05:42
Huawei Surpassed Apple to Become the World’s Second Largest Smartphone OEM

The latest sales figure is the reason why the Chinese firm has overtaken Apple as the second most popular smartphone brand in the world, with just Samsung standing in its path. Smartphone Company Highlights ● Samsung once again remained the leader in the worldwide smartphone market despite a 10.4% decline in shipments from previous year.

After 7 years of Apple-Samsung dominance, Huawei has managed to break the link by launching attractive, premium segment smartphones and capturing the mid-tier segment with its fast-growing Honor sub-brand, Tarun Pathak, Associate Director at Counterpoint Research, said in the report.

"The steady focus on high-end flagship smartphones and unprecedented community connect helped OnePlus earn user trust and spread brand awareness through word of mouth".

Samsung remains as the leader with Apple placing itself in the third place.

Globally, the top 10 vendors control 79% of the market share, while more than 600 brands are competing for space in the remaining 24%.

The second quarter of 2018 saw Huawei ship 54.2 million units, out of a total of 342 million worldwide. Many companies have tried to rise above the likes of Apple and Samsung only to drop off the map later. The numbers lend Huawei a 15.8% market share, with Apple eating up 12.1%, according to IDC. Apple is expected to bounce back strongly in the next quarter with the launch of its three next-generation iPhone models.

With likes of OPPO, Huawei, Vivo and Google looking to be aggressive in INR 40,000-60,000 segment in coming quarters, pressure on likes of Apple and Samsung will be even higher.

According to the analysts at the IDC, one major contribution to Huawei's milestone was due to the company adding more premium and top-end features to its flagship phones. Another OnePlus smartphone which became the third best selling premium smartphone was the OnePlus 5T launched last November.

China and the United States are also embroiled in a trade dispute with both nations imposing tariffs on billions of dollars worth of goods and fighting over technology and patents, which analysts said creates significant uncertainty for all of the major smartphone brands. Shipments for both Apple and Samsung declined year-on-year (YoY). Starting August 1, 2018, on the purchase of the OnePlus 6, customers will be eligible for Rs 1,500 cashback on ICICI Bank credit card EMI transactions across all online and offline channels.

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