AMC Theatres Introduces Its Own Version of MoviePass article

Jun 21, 2018, 19:24
AMC Theatres Introduces Its Own Version of MoviePass article

AMC said Wednesday that members of its rewards program will be able to see up to three movies a week for $19.95 per month as part of its Stubs A-List tier.

MoviePass has been a controversial but innovative way to get people back to theaters by offering a movie per day all for the cost of $9.99/month subscription.

AMC CEO Adam Aron today on a analyst call said that he believes the new rewards program can stem the decline in 3D attendance, will help turnout in Dolby auditoriums and certainly move traffic into Imax hubs. "AMC Stubs A-List" allows you to see three movies a week, which could also be three movies in one day, the pass resets every Friday morning.

While the longterm survival of MoviePass remains an ongoing question, the subscription service has become very popular since it introduced its "unlimited"-films-per-month plan".

Theatres may be giving MoviePass a run for its money.

"Heard AMC Theaters jumped on board the movie subscription train", the tweet reads. Soon after announcing the launch of Stubs A-List, IMAX announced that it would be in full cooperation with the service and that there would be no added charge to see IMAX movies through the A-List service.

An AMC representative told The Verge that the company's new service was not intended as a direct challenge to MoviePass.

That "sustainable price" bit is no doubt a dig at MoviePass. The service's parent company Helios and Matheson insists that they are in no danger of going under and the service recently hit the 3 million subscriber mark. The theater chain expects the service could cost the company $5-10 million in ticket revenue in the next six months, but that those losses are worth future gains.

Not only does AMC Stubs-A-List allow for purchasing tickets ahead of time and premium format viewing, but they also offer subscribers other benefits such as free upgrades on popcorn and soda and no online ticket fees. If you don't use your three visits that week, there is no carryover, so it's a "use it or lose it" type of thing.

AMC's Stubs A-List launches June 26, and it should be interesting to see how it does in comparison to Moviepass.