IHOP changes name to IHOb, 'b' stands for burgers

Jun 13, 2018, 19:15
IHOP changes name to IHOb, 'b' stands for burgers

"One of the very first things we did was to gauge people's awareness of burgers at IHOP", chief marketing officer Brad Haley told AdAge. Well, now they've spilled the beans about the rebrand and numerous restaurant's patrons have something to say about it. Forbes reports that IHOP has been losing popularity among younger generations and is, indeed, looking to expand beyond breakfast.

IHOP is entering a highly competitive and crowded space with its new burger line.

IHOP has finally revealed the reason behind its seemingly baffling name change.

If you were looking for IHOP's Twitter account (as this reporter was), you'll find nothing but a ghostly image of the past, and you'll be redirected to the new IHOb account, as the company officially renamed itself Monday morning. On June 4, it announced they were flipping to "p" to a "b", but not what the "b" was going to stand for.

As soon as pancake chain IHOP (aka pancakes) announced its name change to IHOB (aka burgers) starting Monday, the restaurant world and its PR teams sharpened their knives and starting tweeting.

"As much as we love our pancakes, we'd never change our name to Whatapancake", it tweeted. "If you want a burger and beer, you are not going to come to IHOP".

IHOb's revamped menu features seven different specialty steakburgers: The Jalepeno Kick, Cowboy BBQ, Classic with Bacon, Mega Monster, Mushroom & Swiss, Big Brunch and The Classic.

While IHOP is best known for its breakfast food, the chain is open for breakfast, lunch, and dinner.

The American chicken chain put IHOP on blast by showing example sketches of what they could change their name too, but in the caption, they opted to "stay true to our roots". People admitted on social media that they weren't quite positive about the name change, though.

DineEquity, the company that owns IHOP/IHOb and also the Applebee's chain, sought to assure customers that nothing had really changed.