"One of the very first things we did was to gauge people's awareness of burgers at IHOP", chief marketing officer Brad Haley told AdAge. Well, now they've spilled the beans about the rebrand and numerous restaurant's patrons have something to say about it. Forbes reports that IHOP has been losing popularity among younger generations and is, indeed, looking to expand beyond breakfast.
IHOP is entering a highly competitive and crowded space with its new burger line.
IHOP has finally revealed the reason behind its seemingly baffling name change.
If you were looking for IHOP's Twitter account (as this reporter was), you'll find nothing but a ghostly image of the past, and you'll be redirected to the new IHOb account, as the company officially renamed itself Monday morning. On June 4, it announced they were flipping to "p" to a "b", but not what the "b" was going to stand for.
As soon as pancake chain IHOP (aka pancakes) announced its name change to IHOB (aka burgers) starting Monday, the restaurant world and its PR teams sharpened their knives and starting tweeting.
"As much as we love our pancakes, we'd never change our name to Whatapancake", it tweeted. "If you want a burger and beer, you are not going to come to IHOP".
IHOb's revamped menu features seven different specialty steakburgers: The Jalepeno Kick, Cowboy BBQ, Classic with Bacon, Mega Monster, Mushroom & Swiss, Big Brunch and The Classic.
While IHOP is best known for its breakfast food, the chain is open for breakfast, lunch, and dinner.
The American chicken chain put IHOP on blast by showing example sketches of what they could change their name too, but in the caption, they opted to "stay true to our roots". People admitted on social media that they weren't quite positive about the name change, though.
DineEquity, the company that owns IHOP/IHOb and also the Applebee's chain, sought to assure customers that nothing had really changed.
In a vote of more than 200 member nations of soccer's governing body in Moscow, the so-called United Bid beat out Morocco, 134-65. Three US territories - Guam, the US Virgin Islands and Puerto Rico - were among the other member nations to not vote.
Very few such spectrographs exist around the world (mostly in the U.S. and in the Europe) that can do such precise measurements. As this system is reported to feature three rocky planets that are the same size as Earth, astronomers are taking notice.
His nickname dates back to that time: he went by Ade until Scolari, mixing him up with another youngster, introduced him as Tite . Everyone remembers the 7-1 drubbing in the semifinals, but there were signs pointing toward a defensive meltdown before then.
The raccoon, who was dubbed #mprraccoon , was finally captured after trappers lured it with food on top of the UBS Building in St. The MPR Raccoon, first found by Minnesota Public Radio reporter Tim Nelson , was stuck on a ledge of a nearby building Monday.
With Microsoft's backing, the new studios, will have the resources to "take bigger risks" and "create bigger worlds", he said. Playground Games , a 200-plus-employee studio based in Leamington Spa, UK, which developed the Forza Horizon Series of Games.
Kim is expected to stay at the St Regis hotel and Trump at the Shangri-La, both in the Tanglin area in downtown Singapore . Pompeo has not said if Trump would consider withdrawing almost 28,000 US troops from the Korean Peninsula.
The Celtics should be better next season because Kyrie Irving (knee) and Gordon Hayward (ankle) will be back from injuries. In coming weeks, Golden State will extend head coach Steve Kerr's contract past next season.
Bale hinted at a move away from Real Madrid after his match-winning display in the 3-1 Champions League win against Liverpool . All the latest Manchester United transfer rumours, with updates on Gareth Bale , Victor Lindelof and Sergej Milinkovic-Savic.
'North Korean media act against odds this time'
Tensions between the two countries escalated in 2017 after Pyongyang stepped up efforts to boost its nuclear weapons programme. Both Mr Trump and Mr Kim arrived in Singapore on Sunday. "But I think something positive has to come out of the first meeting".
Vettel takes pole, sets lap record in Montreal
From the number of red flags with the prancing pony logo, the Italian squad remains the clear favourite in the grandstands. Red Bull's Daniel Ricciardo, the 2014 Canadian GP victor , is coming off a victory two weeks ago in Monaco.