Whole Foods sales items get even cheaper for Amazon Prime members

May 16, 2018, 13:38
Whole Foods sales items get even cheaper for Amazon Prime members

Amazon is taking the next step in its integration with Whole Foods Market, confirming that it will offer 10 percent discounts on Whole Foods sale items and special deals on top grocery items to its more than 100 million Amazon Prime members.

Amazon announced today it will begin offering exclusive discounts to Prime members who shop at Whole Foods - a move that's been expected since Amazon acquired the grocer previous year for $13.7 billion, and more recently shut down Whole Foods' rewards program and digital coupons.

Customers can also link their Prime account to their phone number so that when they shop at Whole Foods they only have to tap in their phone number at checkout. These advantages are available now in Florida and will spread out to the remaining stores beginning this summer.

The company said it will also start offering "weekly deep discounts on select best-selling items" for Prime members, too. Amazon said the available deals will rotate weekly, and gave these examples of Prime discounts available in Florida starting this week. That translates into a big opportunity to boost Whole Foods' business, if Amazon can use the new discounts to bring more people into stores. Mackey is confident about Prime convincing the shoppers regarding their doubts about its "Whole Paycheck" reputation which is a reasonable option for their many purchases.

Amazon has already fiddled with prices at Whole Foods to refashion its image as wallet-busting seller of healthy foods.

"This new Prime benefit at Whole Foods Market is a ideal pairing of healthy and delicious food at even more affordable prices", said Cem Sibay, vice president, Amazon Prime, in a statement about the discount program's launch. Earlier this year, Amazon launched free, two-hour delivery on Whole Foods groceries through its Prime Now service in 10 cities.

Items eligible for additional Prime member discounts will be designated by special signs in Whole Foods stores.

To receive these exclusive deals and savings, Prime members must scan their Whole Foods Market app at checkout.

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