Google to kill its URL shortener ''

Apr 01, 2018, 03:27
Google to kill its URL shortener ''

Dynamic Links are smart URLs that allow you to send existing and potential users to any location within your iOS or Android app.

If you have existing short links, you can continue to use all features of console for a period of one year, until March 30, 2019, when we will discontinue the console.

For those who are calling URL shorter APIs to manage links, are able to do so for another one year before Google shuts down the service completely. If you are a registered user you will be able to access the features of console until March 30, 2019. Dynamic Links are free forever, for any scale. Despite, Google has made a decision to shut down its short URL service in the wake of increasing number of offerings by the third party providers. "This morning, we launched updated versions of the Google Toolbar and FeedBurner that offer a new URL shortening service from Google called the Google URL Shortener". The support for will be turned down over the coming weeks and will be replaced with with Firebase Dynamic Links (FDL).

The message mentioned above also links to a post that was published yesterday on the Google Developers Blog.

That's for developers and serves as a way to get more people away from a website or mobile website and to a mobile app.

Now you might not have heard of this tool but we are sure you have encountered it once or maybe more. They survive the app install process, so even new users see the content they're looking for when they open the app for the first time. Sadly, this isn't an alternative for the regular user, but again, services like will continue to exist and deliver the same functionality you've come to expect.