#Shoptalk18: Instagram expands shopping service to UK

Mar 21, 2018, 03:37
#Shoptalk18: Instagram expands shopping service to UK

"From today, those with a business profile can begin using this innovative feature by tagging products within their Instagram posts of through the shop button, enhancing the overall customer experience by taking users from inspiration right through to purchase", said Naomi Shepherd, Group Industry Director of Facebook, Instagram and ANZ. This includes Canada, Brazil, the United Kingdom, Germany, France, Italy, Spain, and Australia.

Shopify merchants are in luck. "Shopping on Instagram is the first example of successful social commerce in action, as it gives merchants a clear way to measure the impact social engagement has on sales while simultaneously providing consumers a more concrete reason to continue interacting with that brand".

Instagram's visually-driven platform offers plenty of opportunities for businesses to display their products to prospective customers. The company is reportedly testing a new feature through which users can reshare public images.

It's now being tested with a small number of users, according to TechCrunch, which reports that the feature is only available to use on Instagram updates that are both public and permanent.

"We're always testing ways to make it easier to share any moment with friends on Instagram", a spokesperson said.

The feature will also let businesses add a "Shop" tab to their profiles and collect data on how many people are tapping to see or buy their products via Instagram.

During her keynote at the event in Las Vegas, Everson pointed to Facebook's four platforms - Facebook, Messenger, Whatsapp and Instagram - describing them as the "new store front" for retailers, which can be used as enablers of business growth and to help retailers drive sale.

"More than 500 million people use Instagram daily, and many are already actively engaging with the brands they love on the platform".

YOU MIGHT ALSO LIKE
  • First Day of Spring to Bring SNOW to Fairfield County

    First Day of Spring to Bring SNOW to Fairfield County

    Some forecasts had been calling for a significant snow fall event in the Northeast by Tuesday or Wednesday of this week. As of Monday morning, model tracks were still far apart in their solutions for where this storm will go.
    Prince Harry 'refuses to sign prenup' ahead of wedding

    Prince Harry 'refuses to sign prenup' ahead of wedding

    The 20-second clip shows actors Murray Fraser and Parisa Fitz-Henley portraying the royal couple in their most intimate moments. After their engagement announcement, it was revealed they would be tying the knot at St George's Chapel in Windsor Castle.
    Trump Calls for Death Penalty for Drug Dealers to Combat Opioids

    Trump Calls for Death Penalty for Drug Dealers to Combat Opioids

    Mr Berman said the issue would be litigated extensively and would have to be definitively decided by the U.S. supreme court. The embattled United States president also plans a campaign to educate people on the dangers of opioid abuse.
  • Amazon could buy Toys

    Amazon could buy Toys "R" Us stores

    Amazon shares closed in the red in the US Monday, as tech stocks bore the brunt of Facebook's data handling concerns. Under trade agreements, vendors were required to ship goods to Toys "R" Us on unsecured trade credit.
    Avengers: Infinity War Images Feature Thanos, Star-Lord, Iron Man & More

    Avengers: Infinity War Images Feature Thanos, Star-Lord, Iron Man & More

    For me I think back to Obidiah and that deception, and it's one of those things. I hate to say it, but I don't know what I'm gonna do when he's not Cap anymore.
    Ola-Uber Drivers on Strike: Grievances Against Companies' Management

    Ola-Uber Drivers on Strike: Grievances Against Companies' Management

    Meanwhile, MNS's transport cell claims huge success to its agitation, as large number of taxis were offline on Monday in Mumbai . In Mumbai alone there are over 45,000 such cabs but a slump in business has seen a drop of about 20 per cent in their numbers.
  • Trump Signs Taiwan Travel Act

    Trump Signs Taiwan Travel Act

    The tweet comes amid many statements of gratitude and promises of commitment from Taiwanese government officials. In 1979, the USA adopted the "One China" policy of recognizing Chinese sovereignty over Taiwan.
    Single Winner Takes Home $457 Million Powerball Jackpot

    Single Winner Takes Home $457 Million Powerball Jackpot

    The jackpot had been growing since January 10 and had rolled 19 times before the winning numbers were finally drawn, they said. They did not say in a news release where in Pennsylvania the ticket was sold. 22- 57- 59- 60- 66 with a Powerball number of 7.
    A Good Time to Consider FNB Corporation (FNB), Brandywine Realty Trust (BDN)

    A Good Time to Consider FNB Corporation (FNB), Brandywine Realty Trust (BDN)

    It increased, as 52 investors sold AAPL shares while 1034 reduced holdings. 29 funds opened positions while 85 raised stakes. The Heitman Real Estate Securities Llc holds 604,921 shares with $17.31 million value, down from 1.40 million last quarter.
  • Google offering credit promo on Pixel 2 XL and free 18W charger

    Google offering credit promo on Pixel 2 XL and free 18W charger

    As for the $200 discount, it appears that only applies to the purchase of the Pixel 2 XL and not the regular Pixel 2 XL. If you're looking for more storage in the form of the 128 GB model, you'll find the price reduced from $950 to $750.
    HTC Vive Pro Will be $799, Original Vive Drops to $499

    HTC Vive Pro Will be $799, Original Vive Drops to $499

    The only option you have right now is to get both a Vive system and the Vive Pro headset, which would cost you a hefty sum. You're going to need a serious GPU to cope with the rigours of VR, so check out our best graphics card guide.
    Body of Missing St. Joseph's University Freshman Mark Dombroski Found in Bermuda

    Body of Missing St. Joseph's University Freshman Mark Dombroski Found in Bermuda

    Mark Dombroski, 19, a member of the rugby team at Saint Joseph's University disappeared early Sunday after a night of socializing. The parents and two brothers of the missing teen have also flown to Bermuda from their DE home to join in the investigation.
popular