Apple is reportedly working on headphones to rival its own Beats
Mar 06, 2018, 01:26
Furthermore, the report claims that Apple has been working on the headphones for at least a year, and that the development has been hampered with undisclosed issues which could push the release date into 2019 (the company now plans to launch them at the end of 2018). Apple could debut the headphones this year, but Bloomberg's sources said that Apple has faced problems developing the headphones that could ultimately delay their release to 2019.
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The unnamed product, which should sport pairing technology like Apple's AirPods, will not be sold under the Beats high-end headphone brand that Apple also operates.
Work on this product has been on-and-off over the past year, according to the report, with the company going through multiple redesigns of the product. The company's largest ever acquisition was the $3 billion purchase of Beats in 2014-a deal that got Apple into high-end headphones and music streaming. This will essentially raise concerns for brands like Bose, Sony and Apple's own Beats by Dre who now have a strong foothold in the premium market with their range of noise-canceling audio products.
Meanwhile, Apple is also speculated to introduce upgraded AirPods this year. The HomePod is priced more than $100 higher than its main voice-activated competition from Sonos, and $200 more than an Amazon Echo, but $50 less than a competing Google Home Max.
It remains to be seen how much Apple's headphones will cost if and when it ships, but you can reasonably assume it will carry a premium price tag. The report doesn't offer any details on pricing for the headphones, but it's likely they'll be far more expensive than the $159 AirPods.
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