Snapchat faces backlash after app redesign

Feb 15, 2018, 01:28
Snapchat faces backlash after app redesign

"While the changes to Snapchat's user interface haven't gone down too well, users need to be aware that any app updates are also likely to contain vital security updates in addition to changes to the look and feel", Raj Samani, chief scientist at McAfee, told The Independent. How bad is it?

"With the release of the new Snapchat update, many users have found that it has not made the app easier to use, but has in fact made many features more hard", Rumsey explained.

Snapchat released a new redesign of their social networking app this month and throngs of users hate it. And yet it may be all for naught.

"Updates as big as this one can take a little getting used to, but we hope the community will enjoy it once they settle in", a Snap Inc spokeswoman was quoted as saying. Because of the update, it has lost many of its loyal users.

The redesign is the biggest since Snapchat launched in 2011.

The update has outraged millennials and celebrities alike, with many protesting that the new interface is cluttered and hard to use.

Once you have the file, you can uninstall the newer version of the app from your device, and then proceed to copy the older APK file you found to the phone or tablet using Windows Explorer (File Explorer).

The new redesign merges the friend messages with their stories.

In November, Snapchat said it was working on a major redesign of its flagship app to attract new users.

Changes as radical as the ones introduced by Snapchat are always likely to have teething problems, but the backlash has been quite significant.

The petition goes on to describe the "new features" as "useless", stating that the update "defeats the original purposes Snapchat has had for the past years". I just want to see the snaps I have and not have to sift through stories.

Other users began sharing a workaround for reversing the update by deleting the app and turning off automatic updates before redownloading it, but Snapchat advises against it.

Snapchat also has dropped to a two-star rating on Apple's App Store, owing to disgruntled users' posting a slew of one-star reviews after the redesign.

Snapchat might not be endearing users and influencers, but it's still moving to impress brand managers with additional tools and opportunities to reach younger consumers. Just two years later the company added the "discover" component, creating opportunities for other brands and publications to advertise their product on the app. There's an embed feature, letting you quickly and easily get a link or an actual embed code for inclusion in your own posts or website.

And bang, like evil wizard magic, you'll have the "old one" back.

No word on whether there's any way to revert back to the old Snapchat on Android (even if it's temporary).

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