Amazon Prime members can get free two-hour delivery from Whole Foods

Feb 09, 2018, 02:05
Amazon Prime members can get free two-hour delivery from Whole Foods

The new deal went into effect on Thursday.

Whole Foods customers in a Prime Now service area can now get their groceries delivered in two hours for free.

Customers must be members of Amazon's $99 yearly subscription Prime service to get the speedy deliveries.

Now, Amazon is taking their Whole Foods acquisition one step further and offering free home delivery of Whole Foods' groceries. What's more, there's an affordable $3.99 delivery fee for orders, or a $9.99 per month membership option. Of the 27 current and recently departed Whole Foods workers interviewed, many see the system as punitive and believe that employees are forced to focus on paperwork at the expense of satisfying consumers. The two-hour delivery implies no costs while the one-hour delivery costs $7.99 on order higher than $35. Right after taking over Whole Foods, Amazon made a splash by cutting prices on bananas, yogurt and other items. Furthermore, Amazon intends to expand its Whole Foods groceries delivery service across the United States later this year. Keep in mind that Whole Foods delivery is only available from 8AM to 10PM, so you can't rely on it for your midnight cravings.

Amazon's purchase of Whole Foods has helped the company maintain its big-dog-on-the-porch persona.

Amazon announced today that it will start delivering Whole Foods items to select customers through Prime Now.

Hugh Fletcher, global head of consultancy and innovation at ecommerce consultancy Salmon, added: "Ever since Amazon introduced Amazon Fresh, it has had its sights firmly set on the grocery market".

Whole Foods also offers delivery in some cities through a partnership with delivery service Instacart, which will continue. Target bought grocery-delivery company Shipt late previous year. Amazon Flex drivers, who work in an Uber-like fashion, according to Fortune, will make deliveries using their own cars but relying on an Amazon map app. "We're going to have a huge expansion ahead", said Landry.