H&M pulls online ad with Black boy wearing 'monkey' shirt

Jan 09, 2018, 00:43
H&M pulls online ad with Black boy wearing 'monkey' shirt

As a communications pro, you want to stay ahead of any crisis or even potential crisis.

In a recent ad, H&M used an image of a young black boy wearing a sweatshirt printed with the phrase "coolest monkey in the jungle".

This was after global uproar online after New York Times columnist Charles M. Blow drew attention to the photo on Sunday, asking whether the retail clothing giant had "lost their minds".

H&M removed the image, but kept in place other designs modeled by white children.

"This image has been removed from all H&M channels and we sincerely apologize for any offense this has caused", the wrote. "We believe in diversity and inclusion in all that we do, and will be reviewing our internal routines". "We, who work at H&M, can only agree", an H&M rep told Pitchfork. This is without any doubt.

Despite recently forming a partnership with fashion retailer H&M, the Weeknd says he's effectively cut all ties with the chain as the result of a racially offensive advertisement. "We will thoroughly investigate why this happened to prevent this type of mistake from happening again".

One woman, who said she had worked for H&M, claimed the Sweden-based retailer is sometimes "clueless" to issues of "racism, cultural & social challenges".