Under-fire YouTube to ramp up attempts targeting inappropriate content

Dec 06, 2017, 00:22
Under-fire YouTube to ramp up attempts targeting inappropriate content

As media coverage surrounding inappropriate YouTube content continues to rise-especially in tandem with USA kids' mobile usage-the Google-owned platform has been vocal about taking initial steps to ensure its youngest of viewers aren't exposed to nefarious material.

Since YouTube started using machine learning to flag violent and extremist content in June, the technology has reviewed and flagged content that would have taken 180,000 people working 40 hours a week to assess.

The video streaming company built an automated software to determine videos with extremist content.

Last month, the BBC and The Times found paedophiles were posting indecent comments on videos of youngsters, evading discovery through flaws in YouTube's reporting system. She did not say how many people now monitor YouTube for offensive videos. In a blog post, YouTube stated that monetization rules would also be revised to identify videos and channels that are not in line with the parameters set for advertising.

"Human reviewers remain essential to both removing content and training machine learning systems because human judgment is critical to making contextualized decisions on content", the CEO wrote in a blogpost, saying that moderators have manually reviewed almost 2m videos for violent extremist content since June, helping train machine-learning systems to identify similar footage in the future.

"Some bad actors are exploiting our openness to mislead, manipulate, harass or even harm", Wojcicki said, adding that YouTube's trust and safety teams have reviewed almost 2 million videos for violent extremist content over the past six months.

That's why it aims to appoint as many as 10,000 people across Google to review content that might violate its policies.

YouTube will boast more than 10,000 staff whose job is to track down extremist, violent and predatory content on the site, Google has announced.

However, Wojcicki stressed that human reviewers remain essential to both removing content and training machine learning systems because "human judgment is critical to making contextualized decisions on content".

Wojcicki said the company would take "aggressive action" by launching new comment moderation tools. Some 250 advertisers earlier this year also said they would boycott YouTube because of extremist videos that promoted hate and violence.

She said Youtube would be speaking with advertisers and creators "over the next few weeks" to hone its approach.

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