Retailers brace as Amazon launches in Australia

Dec 05, 2017, 01:12
Retailers brace as Amazon launches in Australia

Amazon.com.au features a wide selection, including Books, Video Games, Consumer Electronics, Sports & Outdoors, Tools, Toys, Home Improvement, Beauty, Clothing & Accessories, Shoes and Amazon Devices, such as our Kindle E-reader and Fire TV Stick devices.

Amazon's Australian orders will be fulfilled out of the company's centre in Dandenong South in Victoria.

After last months soft launch, Amazon Australia is now officially here and ready to send you any knick knack you desire this Christmas!

Australians living in Sydney, Brisbane, Melbourne, and Adelaide will have access to Amazon's fabled next-day delivery service for $9.99 while Perth and regional cities in across the country will pay $11.99 for two-day delivery.

Harvey Norman founder Gerry Harvey said his retail chain would seek to match prices with Amazon Australia if it provided consistently lower price tags on some good, but not if it merely offered "bait advertising and predatory pricing" on selected items.

But, as prices are offered by many different retailers on Amazon's website, others were no cheaper than existing Australian department stores, and some were significantly more expensive.

The launch of Amazon down under is expected to shake up the retail space in Australia, despite many organisations having years to prepare for such a company to enter the local market.

"It's not like it was a surprise, but I'm very much hoping this is a catalyst for change".

According to Sims, though, the regulator encourages "vigorous competition on its merits - and this will see many firms fail".

While Amazon's launch is likely to shake up the retail environment, the fact that it has just one distribution centre for the entire country means, at first, the service will not be almost as comprehensive as the United States or UK version. The result will be an ever-improving customer experience driven by the regular introduction of new products and services that we hope customers will love.

It's a huge moment for Australian retail, and one of the most anticipated launches of the year, after Amazon confirmed in April 2017 it would expand its operations in Australia.

He said Amazon had been successful because of its focus on customer experience, and was not anti-competitive just because of its size.

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