YouTube deletes 150000 videos due to predatory comments

Nov 29, 2017, 00:55
YouTube deletes 150000 videos due to predatory comments

"Little girl, you are a wonder". Many big names such as Adidas, Cadbury, and Duetsche Bank have frozen their ad accounts with the platforms when they found out that their ads were being displayed with abusive content.

For YouTube, the PR crisis over child safety on the internet-video site has become a business issue - with several large advertisers pulling ads after the trend of sex predators commenting on kid videos came to light. We'll call it "Adpocalypse II". The platform terminated the channel in mid-November after reports highlighting inappropriate content, which included videos of children in pain and some with children throwing up. The company has also created policies that will age-restrict videos that have kid-friendly characters dealing with mature themes or adult humor. Wright says that Google terminated more than 50 channels and removed thousands of videos over the past week using the new guidelines. In addition, YouTube has switched off commenting on 625,000 videos.

HP, for one, said in a statement Monday to Variety that it immediately suspended all advertising worldwide on YouTube when it learned that one of its ads "was placed in a awful and inappropriate context". YouTube revealed to VICE, "Finally, over the past week we removed ads from almost 2 million videos and over 50,000 channels masquerading as family-friendly content", and repeated their opinion that "content that endangers children is abhorrent and unacceptable to us". "We have taken the decision to immediately suspend all our online advertising on YouTube and Google globally".

Speaking on the most recent controversy, Bob Liodice, CEO of the Association of National Advertisers, condemned the video platform. Users ultimately have control over their data, such as being able to preview a video before deciding whether to actually watch it, plus choosing how much data can be used for the videos.

"Marketers have spent millions of dollars over many decades to build brand equity and loyalty", said Association of National Advertisers CEO Bob Liodice, a USA trade group representing more than 1,000 companies.

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