GM acquires LIDAR specialist Strobe

Oct 10, 2017, 00:27
GM acquires LIDAR specialist Strobe

General Motors said Monday that it's acquiring LiDAR developer Strobe to accelerate the development of its autonomous vehicle technology.

The particularly attractive thing about Strobe, according to Cruise CEO Kyle Vogt, is that it has successfully reduced the LIDAR array down to a single chip, which will help reduce production costs by almost 100 percent.

GM purchased Cruise Automaker for $1 billion a year ago and then basically turned over the keys to its automated vehicle development to the San Francisco-company. Today, GM took another step forward by purchasing Strobe, a light detection and ranging technology company.

GM plans to merge Strobe with its Cruise Automation unit. "But perhaps more importantly, by collapsing the entire sensor down to a single chip, we'll reduce the cost of each LIDAR on our self-driving cars by 99%", Vogt said. Another startup, Luminar, recently revealed the scale of its own operation, and it's also announced that it's working with Toyota Research Institute along with other select partners to add its capabilities to autonomous test vehicles on the road. Many self-driving cars use multiple lidar units, in addition to radar and cameras.

With more affordable and higher accuracy LIDAR sensors coming to market, automakers that are looking to transition to all-electric fleets are assessing the strategic value with investing into self-driving technology.

"The successful deployment of self-driving vehicles will be highly dependent on the availability of LIDAR sensors", Julie Schoenfeld, Strobe's CEO, said in a statement. "Strobe's deep engineering talent and technology backed by numerous patents will play a significant role in helping GM and Cruise bring these vehicles to market sooner than many think".

Fully self-driving vehicles are expected to hit the market in a limited form by around 2020. A Navigant Research report this spring put Ford at the top of the autonomous vehicle lead.

YOU MIGHT ALSO LIKE
  • IPhone 8 Plus vs Google Pixel 2 XL - What's The Difference?

    It looks like the camera is going to be one of the key selling points of the 2017 Pixels, just as it was previous year . Inevitably, Google's competitors will attempt to apply the same techniques to their phones.
    NFL Week Five Match Up: Jaguars at Steelers

    NFL Week Five Match Up: Jaguars at Steelers

    Fournette and Jacksonville's defense were so dominant that quarterback Blake Bortles only attempted one pass in the second half. The game takes place from Heinz Field in Pittsburgh , Pennsylvania, and has a scheduled start time of 1 p.m.
    Las Vegas shooter would lie in bed screaming and moaning, girlfriend says

    Las Vegas shooter would lie in bed screaming and moaning, girlfriend says

    The Route 91 Harvest country music festival, where the mass shooting took place, was located about 1,100 feet from the tanks. Minutes after the shooting began, a hotel security guard showed up outside his suite and Paddock shot him in the leg.
  • Google uncovers evidence of Russian interference ahead of 2016 United States election

    It's not yet known whether all the ads were bought by trolls or "legitimate Russian accounts ", according to the Post . Google and Twitter reportedly did not collaborate on the effort, which is supposedly still in its early stages.
    Baltimore Ravens vs. Oakland Raiders: 3 key matchups

    Baltimore Ravens vs. Oakland Raiders: 3 key matchups

    Staley has written for Bleacher Report, the Miami Herald and the Palm Beach Post and is a reporter for Pro Player Insiders. To extend even further, only 15 teams that have fallen three games under.500 in Week 5 or later made the postseason.
    SzeChuan Sauce Returning to McDonald's for One Day

    SzeChuan Sauce Returning to McDonald's for One Day

    A tweet showing pictures of the jug and a customized carrying case garnered more than 342,000 likes and 142,000 re-tweets. Customers can't go through the drive-thru for the beloved sauce - they have to dine in.
  • Tracking Nate: Nate expected to be Cat. 2 when it makes landfall

    Tracking Nate: Nate expected to be Cat. 2 when it makes landfall

    Storm surge threatened low-lying communities in southeast Louisiana, eastward to the Alabama fishing village of Bayou la Batre. According to the Associated Press , Nate has been responsible for 22 deaths in Central America, mainly due to flooding.
    Nirmala Sitharaman teaches Chinese soldiers to say namaste

    Nirmala Sitharaman teaches Chinese soldiers to say namaste

    She reiterated the government's resolve to give further impetus to development in the border areas. She then quizzes the soldiers across the border about the meaning of her greeting.
    Marouane Fellaini may have suffered knee ligament damage

    Marouane Fellaini may have suffered knee ligament damage

    United are now second in the table, behind neighbours Manchester City on goal difference, and seven points ahead of Liverpool . However, the injury does mean Fellaini will miss United's Premier League trip to rivals Liverpool on Saturday.
  • Contestant in Bigg Boss to cops: Salman was abusive

    Contestant in Bigg Boss to cops: Salman was abusive

    Hina, Hiten and Puneesh will take stand against their fight while Sapna criticizes Shilpa for annoying Vikas every day. Singling out Zubair, the Dabangg Khan had said, "Aaj tumhe kutta nahi banaa diya to mera naam Salman Khan nahi".
    Desmond Howard On Michigan State:

    Desmond Howard On Michigan State: "They're Not A National Brand"

    Nevertheless, the Wolverines had a shot to win in the final minutes after forcing the Spartans to punt for the 11 time . This time , the Spartans relied on their opportunistic defense, including two interceptions by safety David Dowell.

    CBS clarifies statement on whether Colin Kaepernick would stand for national anthem

    It was not described as an interview, as La Canfora paraphrased Kaepernick's comments. "Colin and I didn't discuss". Kaepernick also told La Confora that he would also donate his proceeds of jersey sales if given a roster spot.
popular