Facebook Introducing 'Watch', New Platform For Shows
Aug 11, 2017, 00:16
If Facebook can convince more internet celebrities to ditch their large followings on YouTube, Watch could deal a severe blow to YouTube's Red subscription, which features similar types of shows. There will also be a feature called the "Watchlist", so that when you find a show you like, you'll never miss out on any of the episodes.
The tab will have section such as Most Talked About, What's Making People Laugh and What Friends Are Watching.
The company said that it will be introducing Watch to a limited group of people in the USA and plan to bring the experience to more people soon.
Initially, Watch will be available to a limited group of publishers and creators in the U.S. who are making shows.
But what separates Watch from Netflix or HBO and makes it a direct YouTube competitor is Facebook's plan to feature videos created by individuals, not just entertainment and media companies.
At a time when the News Feed has already become a popular way of discovering serendipitous videos on Facebook, "Watch" with original shows will give users yet another strong reason to spend even longer time on the social networking site.
Some of the shows will be funded by the social network, particularly if they are "community-orientated". In late June, Facebook executives reportedly met with Hollywood studios and talent agencies to discuss the production of new and original TV shows. However Facebook expects that eventually they will expand it to more users in the future. They join the previously announcedReturning the Favor with Mike Rowe from Hudsun Media, an untitled series about three basketball prodigy brothers Lonzo, Liangelo and LaMelo Ball, as well as a live game every Friday from Major League Baseball, among other projects.
CEO Mark Zuckerberg commented on how the service will help achieve this, saying: "Watching a show doesn't have to be passive".
US users were provided with a Videos tab just over a year ago, and this seems to be the natural next step in Facebook's video plans. Facebook seems to be having big plans for videos as it is in plans to make original TV shows as well. Facebook hopes that content creators will be able to use Watch in order to find an audience and build a community oriented around their content, while making money for their efforts.
Users can comment and connect with friends and other viewers while watching shows.
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