Reliance Disruption: Jio Launches A Zero Priced Feature Phone
Jul 22, 2017, 00:32
New entrant to the telecom sector Reliance Jio, now entered the feature phone market with its very first VoLTE feature phone. For a connecting phone to TV, clients should revive with Rs. 309 every month pack for bigger screens. The JioPhone is meant to address this audience, and thus is an affordable, 4G VoLTE-capable feature phone with "smart" apps.
It also comes with inbuilt ringtones, speaker, contact book, call history, four-way navigation, FM radio, Torch Light and long battery.
Additionally, Jio also launched 2 days and 7 days sachets at Rs 23 and Rs 53, respectively, to attract customers who can not pay Rs 153 in a go. It supports Jio's suite of apps including JioCinema, JioMusic, and more. The phone will support 22 Indian regional languages and has an option to be operated via voice commands. We can expect the WhatsApp and Facebook apps on this phone by the time it becomes available. The phone also has an SOS feature which can be activated by pressing 5. The powerful speakers are present in it, and they deliver the better media experience. And JioPhone will be physically available to those who have pre-booked, on a first come first serve basis, September onwards. We can do the pre-booking from the August 24th, 2017.
"The arrival of Jio's low-priced 4G phone is the company's way of reaffirming to the incumbents that the old telecom game has changed for good, and gone digital, leaving them with no option but to put similar mass-market 4G devices in the hands of a huge population of data hungry folks who now can't afford expensive smartphones", said Das. For Idea, it declined from Rs 129 in the first quarter to Rs 106 in the last quarter of the fiscal year. All JioPhones will be "Made in India" devices, and Jio aiming to make available 5 million JioPhones every week.
Voice will be free for life-time on JioPhone; however, customers will have to pay Rs 153 per month to access data (0.5 GB per day) services and various other entertainment content.
"On the Jio Phone voice will always be free, second, the 50 crore feature phone users don't even have access to basic internet".
"Users anyway have to shell out Rs 300- Rs 500 for cable services; by getting such services on a feature phone, users get an alternative which translates into higher average revenue per user (ARPU) for Jio", said Neil Shah, Analyst, Counterpoint Research. "Jio remains well on track to bring world-class optic-fibre connectivity to enterprises, small businesses, homes and public spaces", Mr Ambani said while addressing RIL's 40th annual general meeting.
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