Oculus slashes Rift price for second time this year

Jul 12, 2017, 00:11
Oculus slashes Rift price for second time this year

This offer comes direct from the Oculus Rift webstore, but it's only running for six weeks from July 10, so you pretty much have until around August 20 to take advantge of it. However, the latest discounted bundle seems like a steal with its included Oculus Rift headset and official controllers together with all the accessories to run it out-of-the-box.

The Oculus Rift isn't a flawless VR device by any means, but as the list of supported games grows and especially with the new price tag, this might be a hard bargain to pass up on. Earlier in March, Oculus had dropped its VR headset price from $599 to $499. To bring this into perspective, for the price of single HTC Vive VR package you can buy no less than two Oculus Rifts.

The video spread through Facebook thanks to a good friend DJ Mosaken, whose original post got nearly 53 million views. Years of Palmer Luckey's promises to hit a $350-400 price sticker with the first consumer model were undercut in an instant. Well, if that's the case, you might be happy to know that Oculus has chose to put its Rift headset and Touch wireless controller bundle on sale.

High-end VR headsets have been available for roughly a year, but sales haven't been stellar so far and one reason for that could be the high price tags that may put off many prospective customers.

"We know that hardware moves at that price point", said Rubin. That's in contrast to the SteamVR-powered HTC Vive, which is still sold for a profit at its post-Brexit price of £760. Together, the two are sold as part of a bundle for around $820. The Sega Saturn, on the other hand, dropped to $199 just a year after launching at $399.

And Facebook's purchase of Oculus in 2014 wasn't cheap either.

By offering its VR hardware at a discounted price, the company is hoping that more people will buy and adopt the technology which features high-quality immersive gaming and entertainment media.

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