Apple unveils an Amazon Echo competitor

Jun 09, 2017, 03:10

Apple on Monday unveiled its "HomePod" speaker as it moved to challenge Amazon Alexa and Google Home as a smart home and music hub.

Apple has announced its first new product since the Apple Watch more than two years ago. It even comes with Apple's communications encryption technology, which is frankly reassuring.

It will be launched in December to compete with Amazon Echo and Google Home, which have both been really successful.

Siri is a fundamental part of Apple HomePod and it can be activated using the command "Hey, Siri".

The top of the HomePod includes integrated touch controls and also shows the Siri waveform when voice-control is active.

However, Apple may soon change this with expected plans to pair Siri with a wider range of apps, according to Reuters.

Apple has finally jumped into the home speaker market; however, they do claim that their new offering, delivers better sound quality than their competitors, analysts claim it will also challenge Sonos.

Apple saved its most anticipated WWDC announcement for the very end. During Monday's keynote address, Apple listed three points of focus during HomePod's development.

This isn't Apple's first attempt to enter the home audio market. "With over 165 million subscriptions to Apple services and quarterly revenue of $7 billion, this is an important priority for growth".

Apple will begin shipping the HomePod to the United States, Britain and Australia in December.

But Apple is late to the game on VR.

"We completely reimagined how a speaker should make music in the home". When you say "Hey Siri", it starts listening for your command or question. With the HomePod, only after Hey Siri is recognized locally on the device will any information be sent to Apple servers, encrypted and sent using an anonymous Siri identifier. That money immediately can be used in retail stores that take Apple Pay or can be moved to a bank account.

Also, in important news for the upcoming macOS release, High Sierra, there will be an update to Safari that helps block site trackers and autoplaying videos - something that seems to be an epidemic on media sites right now and it drives me, personally, insane.

Speaking onstage yesterday at the event in San Jose, California, Cook said that Amazon will join the content line-up of its new TV app, which it unveiled in October.

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