Americans Are Officially Drinking More Bottled Water Than Soda
Mar 13, 2017, 00:33
Of course, just because Americans are drinking more water doesn't mean soda companies are suffering.
Research and consulting firm Beverage Marketing Corp. says Americans drank an average of 39.3 gallons of bottled water in 2016, and 38.5 gallons of carbonated soft drinks.
Many activist groups consistently tried to raise health concerns among people in the USA, which seems to have paid off as people became aware of the harmful effects of sodas.
The results of a benchmarking study show that the amount of water and energy used to produce bottled water products in North America is less than all other types of packaged beverages.
Total bottled water volume grew from 11.8 billion gallons in 2015 to 12.8 billion gallons a year ago, according to Beverage Marketing Corp. In 2015, bottled water was at 36.5 gallons while soda was at 39 gallons. Where once it would have been unimaginable to see Americans walking down the street carrying plastic bottles of water, or driving around with them in their cars' cup holders, now that's the norm.
The report comes after another industry tracker, Beverage Digest, in February projected that bottled water volume consumption would surpass carbonated soft drinks in 2017.
This change was a long overdue as the sugary beverages were affecting heath by triggering obesity- and diabetes-related problems.
Pepsi even bought a 30-second Super Bowl ad to promote the company's new bottled water brand, 'LIFEWTR'.
So while the excessive use of plastic may be worrisome for the environment, the growing popularity of bottled water illustrates a trend toward healthier lifestyle choices. 'Bottled water is the marketing trick of the century, ' John Jewell wrote in The Week in 2014.
IBWA CEO Joe Doss said consumers are switching to bottled water for a number of reasons, including health and convenience.
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