Lidl to open 20 stores in United States this summer

Feb 18, 2017, 00:38

"They're a worldwide grocer that has 10,000 stores in 27 countries". Luckily for American consumers, Lidl is finally coming to the U.S.

Germany-based grocer Lidl has moved up its timetable to open its first US stores to the summer of 2017, but the company still has not given specific dates for opening Richmond-area stores. This is an earlier debut than the 2018 time frame it initially targeted. "We are thrilled to introduce residents across the East Coast to a unique shopping experience", Brendan Proctor, president and CEO of Lidl US, said in a statement.

According to The Washington Post, Lidl's USA store prototype is much larger than a typical European location.

Lidl (pronounced LEE-dul) established its North American headquarters in Crystal City in 2015 as a base for its USA expansion.

Like rival Aldi, Lidl keeps prices low by limiting inventory to a lean selection of private-label items, versus traditional supermarkets that tend to carry several different brands of a single product. Shoppers can expect home improvement items like drills, outdoor items like lawn mowers, and even yoga trousers, and this miscellaneous section will rotate out with new offerings about every week.

Lidl now runs more than 10,000 stores across 27 European countries and will open its first 20 U.S. stores in Virginia, North Carolina and SC and will be starting a major recruitment drive shortly.

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