Celtics Will Feature GE Logo on Jersey: Latest Details, Photos and Reaction
Jan 26, 2017, 00:29
Celtics co-owner Steve Pagliuca talks about the team's multi-year partnership with GE.
Starting next season all National Basketball Association teams will have advertisements on their jerseys, such as the Boston Celtics who will be repping for General Electric with a "GE" patch on the left shoulder of their uniform.
GE will become the Boston Celtics' exclusive data and analytics partner, providing the team with medical equipment and lighting as well as data science to help the team with player performance, injury prevention and business optimization.
"We do not put lightly putting a logo other than the Celtics logo on our uniform", Celtics president Rich Gotham said.
The Celtics join the Kings (Blue Diamond Almonds) and 76ers (Stubhub) as the teams with jersey sponsorship deals.
Sponsored logos is a common practice on soccer jerseys worldwide. National sales of the Nike jerseys will not have the patches.
"Jersey sponsors provide deeper engagement with partners looking to build a unique association with our teams and additional investment will help grow the game in exciting new ways", NBA Commissioner Adam Silver said in a league-issued statement after the proposal passed a year ago.
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