Twitch Will Add IRL Channel and Mobile Broadcasting
Dec 17, 2016, 00:18
The popular gaming-centric livestreaming platform is set to get mobile broadcasting next year, which could position Twitch as a viable alternative to Facebook Live or Periscope.
Twitch, the world's leading social video platform for gamers, today launched " IRL", a new content category created to both enable and encourage Twitch's creators to step outside of their traditional gameplay content, and share content captured from their everyday lives. However, it appears that, in theory, the idea is that IRL is for existing Twitch streamers to stream their real lives, not become a direct competitor to the others in the personal streaming space. While the regular Twitch streaming service is dedicated exclusively to video games and events related to video games, IRL will be a way for the streamers and the viewers to interact.
To accompany this new service, Twitch has also announced plans to update its Twitch mobile app so users will eventually be able to broadcast their IRL videos straight from their phone.
Until now Twitch has only allowed gaming or creative content, although the introduction of the food section and the many Bob Ross marathons made this rule a little pointless. "While gaming is their core identity, what we've heard repeatedly from them is that they are interested in sharing their everyday lives, thoughts, and opinions with their communities".
In addition to IRL, Twitch also announced that it will be activating streaming capabilities from the Twitch mobile app next year.
Now in closed beta, the feature is not unlike Facebook's live video and Twitter's live broadcast option.
To celebrate IRL's launch, Twitch will be running a livestreamed product announcement using the new category from 10pm in the United Kingdom today.
Longtime Twitch fans will note a resemblance between IRL and Justin.tv, a non-game streaming platform started by Shear and others as a companion to Twitch.
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