Google To Close Google Compare On March 23rd After 4+ Years

Mar 03, 2016, 19:51
Google To Close Google Compare On March 23rd After 4+ Years

Google Compare in the United Kingdom previously offered mortgages, as well as vehicle insurance, travel insurance and credit cards.

Google sent a letter to its partners to notify them of the decision to shut down the service.

With Google Compare services, one could compare various financial products such as auto insurance, insurance, mortgages, credit cards and more.

Google had barely dipped a toe in the financial services business, but it appears the tech giant is getting out. There was talk that Google Compare could have eventually entered the Australian market as well.

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The mail said, beginning on February 23, 2016, we will start ramping down the Google Compare product, which is now live in both the U.S. and the UK.

Last November, Google launched Google Compare for mortgages and insurance, an online tool that allowed home buyers to find and compare home loans.

While some in the media industry accuse Google of making money at its expense, the Silicon Valley company says publishers profit from advertising revenue generated through its site.

"Insurance is very complicated".

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Other sites that let consumers compare rates on financial services have seen a surge in investor interest in the past year.

Google Compare for credit cards listed dozens of credit cards from different banks along with their benefits, annual fees and their suitability based on credit score.

Germany's biggest newspaper publisher, Axel Springer, and 40 other publishers had accused Alphabet Inc's Google of unfair treatment.

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